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(2021)
Educate pain specialists about the power of VR to change how the brain processes pain with distraction therapy.
SOLUTION
Designed an engaging booth for Applied VR at the 2021 Pain Week Convention, showcasing VR as a revolutionary non-pharmacological pain management tool. The booth demonstrated how VR technology alters brain pain processing.
KEYWORDS
VRx, health, holistic, exhibition design
PARTNERS
Adrian Morales, Uten Lama, Annie Chen, Alex Huynh, Brooke Adler
MY ROLE
The research was done collaboratively by the group and my initial concepts was further worked and integrated in our second strategy. As part of the storytelling and creative team, I carried the design flow of our second strategy.
Chronic pain affects millions of people in the U.S. and it can be difficult to treat and manage.Virtual reality has been studied for years as a new tool to help manage pain. But these treatments have only been available in healthcare settings.
Applied VR presents a way to engage with the full spectrum of pain using self-administered behavioral therapy that changes the brain’s pain response.
A clinically-effective and nonpharmacologic treatment, AppliedVR is ready to transform the chronic pain landscape.
AppliedVR is the first and only FDA-approved VR therapy for chronic back pain with a
42%
reduction in pain intensity
- Our group was responsible for building a booth that will attract more healthcare providers at the 2021 Pain Week Convention to understand the potential of VR in hopes they will apply VR to their practice
- Our Task was to design a booth for Applied VR to inspire attendees to discover the power of VR to change how the brain processes pain - in a revolutionary, non-pharmacological way
- It is perfect opportunity for them to have a front-row seat to the future of pain management
CURRENT MINDSET
“When I hear Virtual Reality, the first thing that comes to mind is a gaming platform only my younger patients could be interested in.
I have heard some colleagues consider implementing VR as distraction therapy in different disease states but really do not know much more about it and have not seen a practical use case in my office.”
DESIRED MINDSET
“When I hear Virtual Reality, I think of a novel approach that shows promise to be a strong clinical tool in pain management.
This innovation is exciting especially as we are looking for nonpharmacologic solutions which are accessible. I can clearly see a wide range of patients that could benefit from a VR intervention, delivering an immersive experience that is rooted in science in the comfort of their homes.“
PROPOSAL 1
PROBLEM
While VR behavioral therapy can address the full spectrum of pain by changing how the brain perceives it, HCPs do not understand its potential to treat pain as a biopsychosocial issue.
INSIGHT
By experiencing the use of VR for pain management first-hand, HCPs themselves can serve as proof to its’ capabilities.
SOLUTION
Educate and visualize how VR works on the brain to better understand it’s uses within Pain Management.
PROPOSAL 2
PROBLEM
HCPs do not consider VR a pain management tool.
INSIGHT
While there may be reluctance to adopt novel treatments, reminding HCPs of the constant evolution of pain management may inspire them to embrace VR as the solution of the future.
SOLUTION
Demonstrate the evolution of pain management within clinical applications and therapy use.